What is Forma case study builder?

Forma (madewithforma.co) is a specialized case study builder and thinking layer for product designers, UX professionals, and design leaders. It turns unstructured design notes, Figma frames, and project decisions into structured, recruiter-grade case studies using an editorial 7-section taxonomy.

How is Forma different from website builders like Webflow, Framer, Squarespace, and Notion?

Website builders (Framer, Webflow, Squarespace, Wix) only solve visual hosting and layout grids, leaving designers with portfolio paralysis and unstructured walls of text. Notion is a generic document tool without design rubrics. Forma is the dedicated thinking layer before the portfolio: it guides narrative intake, enforces a 7-section hiring structure, tests drafts against design director rubrics, and exports both responsive web links and vector PDFs.

What is the 7-section case study framework?

The 7-section framework is an editorial taxonomy designed for 90-second recruiter scans: 1. Context (business domain & constraints), 2. Problem (quantified baseline friction & stakes), 3. Role & Team (individual ownership & squad setup), 4. Process (iterative trade-offs & research), 5. Solution (final system & interaction craft), 6. Impact (launch velocity & commercial outcomes), and 7. Reflection (key takeaways & future iterations).

What is the Recruiter's Eye evaluation engine?

Recruiter's Eye is Forma's Pro feature that audits case studies against evaluation rubrics used by hiring managers at top tech companies. It evaluates problem framing, craft depth, quantified outcomes, and scannability, pinpointing weak metrics and role ambiguity before you submit job applications.

How do I export and share my case study?

Every case study in Forma can be published to an instant, edge-cached public link (madewithforma.co/c/[slug]), connected to a custom domain (yourname.design) with automated SSL, or exported as a vector-crisp PDF for job portal submissions.

Is Forma free to use?

Yes. Forma offers a Free Starter plan that includes up to 3 complete case study projects with guided intake, the 7-section framework, and PDF export. Forma Pro is available for $5/month (or $48/year) for unlimited projects, custom domains, and Recruiter's Eye rubric audits.

Hiring Committee Audit Engine

Recruiter's Eye: The hiring manager in your editor.

Before you send your portfolio link to a hiring manager, Forma scores your narrative against the exact rubrics used by senior design leaders.

Select an Evaluation Pillar:

Composite Recruiter ScoreStrong Hire Signal · High Callback

Active Rubric Evaluation

Problem Framing & Business Stakes

Offer Winner Benchmark (98/100)

Before (Vague Draft):

"Users were complaining about the long verification screens so our squad decided to redesign the checkout modal."

Forma Recruiter Polish:

"41% of mobile users abandoned cart during identity verification, triggering a $2.4M revenue leak across 6 regional markets."

Recruiter Signal: Replaces generic sentiment with concrete drop-off percentages, commercial impact, and market scope.

Evaluated against senior design hiring rubrics.Audit Your Case Study Free

Evaluation Rubric

How your case study is evaluated.

Every score is grounded in verifiable design decisions, trade-offs, and commercial impact.

Pillar 01

Problem Framing & Business Stakes

Recruiters test whether you can clearly articulate the business cost of user friction. Case studies that cite specific baseline metrics (e.g. 41% drop-off = $2.4M lost GMV) receive top marks.

Pillar 02

Depth of Craft & Interaction Nuance

Evaluates your interaction trade-offs, accessibility rigor, edge-case coverage, and on-device nuances rather than generic UI screen dumps.

Pillar 03

Quantified Outcomes & Velocity

Measures the hard results after launch: conversion surge, activation time reduction, customer satisfaction lift, and engineering efficiency gains.

Pillar 04

Scannability & Information Density

Ensures a design director can digest your role, contributions, and key insights in under 90 seconds through clear headings and structured tokens.

Audit your case study before your next application.

Get line-by-line editorial feedback and hiring rubric scores with Forma Pro.

Start Free Audit