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Everything you need to write and publish recruiter-grade case studies without bloated fees.
Free Starter
Zero CostPerfect for drafting your very first case study.
- 3 full case study projects
- 20 drafting syntheses / day
- The 7-section editorial framework
- Conversational intake assistant
- Public link export (madewithforma.co/c/[slug])
- Clean PDF export with subtle watermark
Forma Pro
For designers actively applying and interviewing for roles.
- Unlimited case studies and exports
- Recruiter's Eye Critique (Hiring-Grade)
- Custom Domains (yourname.design with auto-SSL)
- Public reader analytics (views, read-time, contacts)
- Unwatermarked high-res PDF exports
- Priority render and instant edge publishing
Everything you need to know.
Clear answers to the most common questions from product designers.
You can create and export up to 3 complete case studies on the Free tier with full access to the 7-section intake, draft synthesis, and PDF export. Get started in seconds.
Loved by product designers, praised by hiring managers.
Real outcomes from product designers, design directors, and talent partners navigating competitive hiring loops.
“Forma guided me to frame the systems architecture and the 38% checkout latency drop instead of NDA screens. That case study got me into final onsite loops at two tier-1 fintechs.”
“I review 40+ portfolios every week in Greenhouse. Case studies written with Forma give me problem context, architectural trade-offs, and verified business impact in under 60 seconds.”
“Forma forced me to articulate messy discovery interviews and failed prototypes instead of generic templates. The Recruiter’s Eye critique helped me land a senior offer.”
“At staff level, hiring committees evaluate how you navigate technical constraints and pushback. Forma’s 7-section structure articulates trade-offs without turning into a 5,000-word wall of text.”
“Being able to write once and export both a shareable web link and a pixel-perfect PDF saved me entire weekends of tedious manual layout work.”
“As the sole designer, my work was scattered across Linear tickets and Figma branches. Forma’s guided intake pulled the core narrative out in 25 minutes.”
“Forma treats case study writing as an editorial discipline. The clear separation of Problem, Process, and Solution makes candidate ownership unmistakably obvious.”
“When candidates send a Forma case study, hiring managers actually read it before the interview loop. The structured section anchors make verifying personal ownership effortless.”
“No more blank-page paralysis. The guided intake and editorial transforms tightened my narrative, converting 3 out of 4 recruiter screens to final rounds.”
Stop putting off your case study. Ship one tonight.
Pour in your rough discovery notes, Figma frames, and interview quotes. Forma structures them into an editorial piece that hiring managers actually finish reading.