What is Forma case study builder?

Forma (madewithforma.co) is a specialized case study builder and thinking layer for product designers, UX professionals, and design leaders. It turns unstructured design notes, Figma frames, and project decisions into structured, recruiter-grade case studies using an editorial 7-section taxonomy.

How is Forma different from website builders like Webflow, Framer, Squarespace, and Notion?

Website builders (Framer, Webflow, Squarespace, Wix) only solve visual hosting and layout grids, leaving designers with portfolio paralysis and unstructured walls of text. Notion is a generic document tool without design rubrics. Forma is the dedicated thinking layer before the portfolio: it guides narrative intake, enforces a 7-section hiring structure, tests drafts against design director rubrics, and exports both responsive web links and vector PDFs.

What is the 7-section case study framework?

The 7-section framework is an editorial taxonomy designed for 90-second recruiter scans: 1. Context (business domain & constraints), 2. Problem (quantified baseline friction & stakes), 3. Role & Team (individual ownership & squad setup), 4. Process (iterative trade-offs & research), 5. Solution (final system & interaction craft), 6. Impact (launch velocity & commercial outcomes), and 7. Reflection (key takeaways & future iterations).

What is the Recruiter's Eye evaluation engine?

Recruiter's Eye is Forma's Pro feature that audits case studies against evaluation rubrics used by hiring managers at top tech companies. It evaluates problem framing, craft depth, quantified outcomes, and scannability, pinpointing weak metrics and role ambiguity before you submit job applications.

How do I export and share my case study?

Every case study in Forma can be published to an instant, edge-cached public link (madewithforma.co/c/[slug]), connected to a custom domain (yourname.design) with automated SSL, or exported as a vector-crisp PDF for job portal submissions.

Is Forma free to use?

Yes. Forma offers a Free Starter plan that includes up to 3 complete case study projects with guided intake, the 7-section framework, and PDF export. Forma Pro is available for $5/month (or $48/year) for unlimited projects, custom domains, and Recruiter's Eye rubric audits.

Legal & Trust

Privacy Policy

Last updated: September 1, 2026 · Effective immediately

Executive Privacy Summary

You own 100% of the case studies, notes, drafts, and assets you upload to Forma. We never sell your personal data or train public models on your proprietary design drafts.

1. Information We Collect

When you create an account, complete our guided onboarding, or build a case study, we collect information you provide directly to us:

Account Data: Your name, email address, password hash (hashed via argon2id), and profile preferences.
Project Content: Draft text, interview responses, section notes, metrics, and case study metadata.
Media Assets: Screenshots, wireframes, and photos uploaded to your projects (stored securely in encrypted cloud storage).
Billing Information: Payment transactions processed securely through Paystack. We never store raw credit card numbers.

2. How We Use Your Data

We use the information we collect exclusively to operate and deliver the Forma service:

To generate, format, and render your 7-section case study drafts.
To compute hiring rubric feedback scores and editorial suggestions.
To host your public case studies at custom domains or shareable URLs (madewithforma.co/c/[slug]).
To authenticate your sessions and protect against brute-force attacks.

3. Data Ownership & Intellectual Property

You retain complete, exclusive ownership of all design work, case studies, and text created within Forma. Forma claims zero copyright over user-generated case studies.

4. Data Retention & Account Deletion

If you choose to delete your account, your profile and projects enter a 30-day soft-delete grace period before permanent, irreversible deletion from all production databases and storage buckets.

5. Contact & Privacy Inquiries

For questions regarding this policy or to request data export or deletion, contact our privacy team:

Official Privacy Inquiries:madewithformahq@gmail.com