What is Forma case study builder?

Forma (madewithforma.co) is a specialized case study builder and thinking layer for product designers, UX professionals, and design leaders. It turns unstructured design notes, Figma frames, and project decisions into structured, recruiter-grade case studies using an editorial 7-section taxonomy.

How is Forma different from website builders like Webflow, Framer, Squarespace, and Notion?

Website builders (Framer, Webflow, Squarespace, Wix) only solve visual hosting and layout grids, leaving designers with portfolio paralysis and unstructured walls of text. Notion is a generic document tool without design rubrics. Forma is the dedicated thinking layer before the portfolio: it guides narrative intake, enforces a 7-section hiring structure, tests drafts against design director rubrics, and exports both responsive web links and vector PDFs.

What is the 7-section case study framework?

The 7-section framework is an editorial taxonomy designed for 90-second recruiter scans: 1. Context (business domain & constraints), 2. Problem (quantified baseline friction & stakes), 3. Role & Team (individual ownership & squad setup), 4. Process (iterative trade-offs & research), 5. Solution (final system & interaction craft), 6. Impact (launch velocity & commercial outcomes), and 7. Reflection (key takeaways & future iterations).

What is the Recruiter's Eye evaluation engine?

Recruiter's Eye is Forma's Pro feature that audits case studies against evaluation rubrics used by hiring managers at top tech companies. It evaluates problem framing, craft depth, quantified outcomes, and scannability, pinpointing weak metrics and role ambiguity before you submit job applications.

How do I export and share my case study?

Every case study in Forma can be published to an instant, edge-cached public link (madewithforma.co/c/[slug]), connected to a custom domain (yourname.design) with automated SSL, or exported as a vector-crisp PDF for job portal submissions.

Is Forma free to use?

Yes. Forma offers a Free Starter plan that includes up to 3 complete case study projects with guided intake, the 7-section framework, and PDF export. Forma Pro is available for $5/month (or $48/year) for unlimited projects, custom domains, and Recruiter's Eye rubric audits.

Forma Features

Everything you need to write case studies that get you hired.

From the initial messy discovery brain dump to the final hiring-manager approved PDF.

Zero Blank Page Friction01

Conversational Intake Engine

One question at a time. Forma extracts your business stakes, baseline metrics, constraints, and squad ownership without blank canvas paralysis.

Forma Director: "What was the baseline user drop-off?"

Your Scratch Answer:"41% drop-off at identity verification during peak limited drop sales."

Voice and text conversational interface
Extracts verifiable metrics and ROI before UI screens
Pasting raw Slack threads and Figma links supported

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Hiring Manager Taxonomy02

The 7-Section Editorial Arc

Automatically maps your project into 7 structured, color-coded sections: Context, Problem, Role, Process, Solution, Impact, and Reflection.

1. ContextB2B payment platform scaling internationally.

2. Problem41% checkout abandonment = $2.4M lost GMV leak.

5. Solution2-tap progressive verification with on-device glare detection.

Proven narrative structure built for 90-second recruiter scans
Eliminates bloated 4,000-word text walls
Color-coded tokens create unmistakable visual anchors

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Offer-Winning Audit03

Recruiter’s Eye Rubric Engine

Scores your draft against real hiring rubrics used by design leaders at top tech companies. Flags vague statements and role ambiguity before you apply.

Composite Score98/100 · Strong Hire

Approved Signal:"Directly anchoring the 41% drop-off to $2.4M lost revenue provides executive credibility."

Line-by-line editorial upgrade suggestions
Quantified score across 4 pillars: Problem, Craft, Impact, Scannability
Identifies missing business outcomes and uncredited team work

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Editorial Powerhouse04

Tiptap Editor & Fast Transforms

A bespoke block editor designed for case studies. Highlight text to rewrite with stronger metric focus, expand interaction craft, or condense word count.

Selected: "We built a new checkout flow."

Transformed (Sharpen Metric Impact):"Architected a 2-tap progressive verification flow with biometric passkeys, cutting total inputs from 14 to 3."

Slash commands (/) for metric stat callouts, quotes, and screen grids
1-click transforms: Rewrite, Expand Craft, Shorten, Add Metric Hook
Margin notes keep editorial comments and mentor feedback visible

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Pro Publishing05

Custom Domains & Instant Publishing

Publish your work to a fast, edge-cached web link (madewithforma.co/c/[slug]) or link your own custom domain (e.g. yourname.design) with automated SSL.

alex.designAuto SSL Active

Edge latency: 14ms globally via Vercel Edge Network.

Edge-cached delivery with zero site maintenance
Custom domain verification via TXT & CNAME records
Responsive layout optimized for desktop, tablet, and mobile viewing

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Application Portals06

Vector-Crisp PDF Export

Generate high-density, vector-crisp PDF documents tailored for job portal uploads, email attachments, and interview presentations.

alex-checkout-casestudy.pdf3.2 MB

Vector text + lossless PNG screen renders.

Pixel-perfect 7-section typography and color badges
Lightweight, high-resolution vector PDF format
Includes clickable links to live Figma files and prototypes

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Start building your next case study today.

Join 4,200+ product designers publishing with Forma. Free for your first 3 projects.

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